With a passion for starting a venture of their own, IITians Palkush Rai Chawla and Abhilash Narahari decided to choose fashion as one of the areas to explore.
And with the help of Aditi Rohan, who comes from a fashion background, they made a successful beginning in the startup capital last year, with the app-based venture called 'Elanic'.
With close to 25 people working with them, Aditi says they have grown quite a lot from what they had started off.
"When Palkush and Abhilash came up with the idea, I was very excited as I was actually facing the same problem. I had a wardrobe full of clothes, yet there was nothing to wear. This is a common problem with every woman Ihave seen. So this idea came as a relief to me. We decided to create a community for women where they can buy things from each others closet," says Aditi.
The venture today has branched out to other cities in India and is helping people pick what they like.
Explaining how the app works, Aditi says a user can add any product to the listing by clicking a picture and putting a price on it.
And once a buyer agrees to take the product, Elanic will pick up the product from the seller's doorstep and send it to the buyer.
The money and the entire process are also taken care by 'Elanic'. "We help people declutter their wardrobe. And we are trying to make fashion a little more affordable and at the same time, sustainable. In the past one year, we have received tremendous response and hope to do better in future," says Aditi.
She points out that once people buy one of the products, they are convinced about the product and they start to believe in the platform.
The main reason for people to come back to this app, she says, is the deals and the quality of the products. However, people who have inhibitions about using other people's clothes generally start with accessories like bags and jewellery.
"Since most of our customers are women, we make sure that their identity is protected and that is why no direct contact numbers are shared with anyone."
"Nevertheless, the buyer and seller can communicate with each other through the chat option on the app and by commenting on the picture uploaded," she explains.
As for the challenges, she says that convincing people and educating them about the concept of reuse fashion was difficult.
"We had to convince people that the clothes go through a thorough inspection by the team and we also take care of the entire process to make sure it is reliable."
"Another challenge we face is that the pictures uploaded by people are not very appealing.
This brings down the charm of elegant and brand new clothes. So we also instruct them to take pictures that look engaging. This concept is very new to people but we are getting there," says Aditi.
![]( "Aditi Rohan")
With a passion for starting a venture of their own, IITians Palkush Rai Chawla and Abhilash Narahari decided to choose fashion as one of the areas to explore.
And with the help of Aditi Rohan, who comes from a fashion background, they made a successful beginning in the startup capital last year, with the app-based venture called 'Elanic’.
With close to 25 people working with them, Aditi says they have grown quite a lot from what they had started off.
"When Palkush and Abhilash came up with the idea, I was very excited as I was actually facing the same problem. I had a wardrobe full of clothes, yet there was nothing to wear. This is a common problem with every woman I have seen. So this idea came as a relief to me. We decided to create a community for women where they can buy things from each other's closet,” says Aditi.
The venture today has branched out to other cities in India and is helping people pick what they like.
Explaining how the app works, Aditi says a user can add any product to the listing by clicking a picture and putting a price on it.
And once a buyer agrees to take the product, Elanic will pick up the product from the seller’s doorstep and send it to the buyer.
The money and the entire process are also taken care by 'Elanic’. "We help people declutter their wardrobe. And we are trying to make fashion a little more affordable and at the same time, sustainable. In the past one year, we have received tremendous response and hope to do better in future,” says Aditi.
She points out that once people buy one of the products, they are convinced about the product and they start to believe in the platform.
The main reason for people to come back to this app, she says, is the deals and the quality of the products. However, people who have inhibitions about using other people’s clothes generally start with accessories like bags and jewellery.
"Since most of our customers are women, we make sure that their identity is protected and that is why no direct contact numbers are shared with anyone.”
"Nevertheless, the buyer and seller can communicate with each other through the chat option on the app and by commenting on the picture uploaded,” she explains.
As for the challenges, she says that convincing people and educating them about the concept of reuse fashion was difficult.
"We had to convince people that the clothes go through a thorough inspection by the team and we also take care of the entire process to make sure it is reliable.”
"Another challenge we face is that the pictures uploaded by people are not very appealing.
This brings down the charm of elegant and brand new clothes. So we also instruct them to take pictures that look engaging. This concept is very new to people but we are getting there,” says Aditi.
And with the help of Aditi Rohan, who comes from a fashion background, they made a successful beginning in the startup capital last year, with the app-based venture called 'Elanic'.
With close to 25 people working with them, Aditi says they have grown quite a lot from what they had started off.
"When Palkush and Abhilash came up with the idea, I was very excited as I was actually facing the same problem. I had a wardrobe full of clothes, yet there was nothing to wear. This is a common problem with every woman Ihave seen. So this idea came as a relief to me. We decided to create a community for women where they can buy things from each others closet," says Aditi.
The venture today has branched out to other cities in India and is helping people pick what they like.
Explaining how the app works, Aditi says a user can add any product to the listing by clicking a picture and putting a price on it.
And once a buyer agrees to take the product, Elanic will pick up the product from the seller's doorstep and send it to the buyer.
The money and the entire process are also taken care by 'Elanic'. "We help people declutter their wardrobe. And we are trying to make fashion a little more affordable and at the same time, sustainable. In the past one year, we have received tremendous response and hope to do better in future," says Aditi.
She points out that once people buy one of the products, they are convinced about the product and they start to believe in the platform.
The main reason for people to come back to this app, she says, is the deals and the quality of the products. However, people who have inhibitions about using other people's clothes generally start with accessories like bags and jewellery.
"Since most of our customers are women, we make sure that their identity is protected and that is why no direct contact numbers are shared with anyone."
"Nevertheless, the buyer and seller can communicate with each other through the chat option on the app and by commenting on the picture uploaded," she explains.
As for the challenges, she says that convincing people and educating them about the concept of reuse fashion was difficult.
"We had to convince people that the clothes go through a thorough inspection by the team and we also take care of the entire process to make sure it is reliable."
"Another challenge we face is that the pictures uploaded by people are not very appealing.
This brings down the charm of elegant and brand new clothes. So we also instruct them to take pictures that look engaging. This concept is very new to people but we are getting there," says Aditi.
With a passion for starting a venture of their own, IITians Palkush Rai Chawla and Abhilash Narahari decided to choose fashion as one of the areas to explore. And with the help of Aditi Rohan, who comes from a fashion background, they made a successful beginning in the startup capital last year, with the app-based venture called 'Elanic’.
With close to 25 people working with them, Aditi says they have grown quite a lot from what they had started off.
"When Palkush and Abhilash came up with the idea, I was very excited as I was actually facing the same problem. I had a wardrobe full of clothes, yet there was nothing to wear. This is a common problem with every woman I have seen. So this idea came as a relief to me. We decided to create a community for women where they can buy things from each other's closet,” says Aditi.
The venture today has branched out to other cities in India and is helping people pick what they like.
Explaining how the app works, Aditi says a user can add any product to the listing by clicking a picture and putting a price on it.
And once a buyer agrees to take the product, Elanic will pick up the product from the seller’s doorstep and send it to the buyer.
The money and the entire process are also taken care by 'Elanic’. "We help people declutter their wardrobe. And we are trying to make fashion a little more affordable and at the same time, sustainable. In the past one year, we have received tremendous response and hope to do better in future,” says Aditi.
She points out that once people buy one of the products, they are convinced about the product and they start to believe in the platform.
The main reason for people to come back to this app, she says, is the deals and the quality of the products. However, people who have inhibitions about using other people’s clothes generally start with accessories like bags and jewellery.
"Since most of our customers are women, we make sure that their identity is protected and that is why no direct contact numbers are shared with anyone.”
"Nevertheless, the buyer and seller can communicate with each other through the chat option on the app and by commenting on the picture uploaded,” she explains.
As for the challenges, she says that convincing people and educating them about the concept of reuse fashion was difficult.
"We had to convince people that the clothes go through a thorough inspection by the team and we also take care of the entire process to make sure it is reliable.”
"Another challenge we face is that the pictures uploaded by people are not very appealing.
This brings down the charm of elegant and brand new clothes. So we also instruct them to take pictures that look engaging. This concept is very new to people but we are getting there,” says Aditi.